Did you know that Google processes, on average, more than 40,000 searches every second. That’s more than 3.5 billion searches a day! At least 81% of these searches relate to the discovery of products and services consumers are interested in. I won’t beat around the...
Search Engine Optimisation Articles
Understanding Click-Through Rates on Google
There are many factors that can tell you your search engine optimisation (SEO) campaign is running successfully. Two of the most important SEO performance indicators are where you rank and your click-through rate — i.e. how many people are clicking on your search...
4 Ways Google Can Send You Qualified Customers Daily
Like most business owners, you probably would like to see your business grow by bringing in more paying customers or clients. Thankfully, you can leverage the power of big companies, like Google to help you do that. As the world’s most popular search engine, Google...
Essential Digital Marketing Strategies Your Business Needs This Year
Digital marketing is no longer a want. It’s a need. But what type of digital marketing will help your business grow? There are dozens of types of digital marketing strategies, and not all of them will be beneficial for all businesses. But there are some essential...
Why SEO is an Investment, Not an Expense
When you’re looking to make a purchase (especially a big one), how often do you think, “I’ll take a quick look online…” You may be doing product research, looking for reviews, hunting for a bargain or finding out what physical stores stock the product or what service...
How SEO Became More Important Than Ever In the Transition Working Remotely
2020 came with many problems, but most of all in the ways it’s affected our businesses. Even up to the present day, the transition to remote work and relying on online impressions rather than in-person impressions meant that a lot of people had to reconsider their...