Top-Notch Digital Marketing Agency in Australia

Make Waves. Be Found Online.

Let’s cut straight to the chase

You’re an Australian business owner looking for ways to bring in more revenue. We’re an Australian digital marketing agency with some solutions other Aussie business owners love and trust.

We care about your return on investment, we’re honest, transparent and we are driven by the results we achieve for our clients. That’s why we’re loved by business owners all over Australia.

If you want to bring in more revenue using digital marketing and you’re looking for an Aussie company to help, let’s start a conversation today.

Why You Need A Digital Marketing Strategy

Your customers are choosing digital methods to find businesses like yours.

Are you meeting them where they are looking?

Imagine if you could reach people interested in your product or service in the exact moment they are looking for it.

What difference would it make if they went straight to your website before they go to your competitors?

There are a number of online avenues you can be using to bring in new customers. Gone are the days of people manually searching for businesses in the Yellow Pages book or other printed classifieds.

More people are turning to online methods of finding products and services they need.

By turning your attention to online marketing, you’ll be able to leverage the power of drawing people who are already interested right in to your business. It’s not a matter of who’s shouting the loudest anymore.

It’s about attracting the right customers for your business at the exact moment they are interested in buying your product or service.

How Digital Surfer Can Help

Our digital marketing consultants focus on results-driven marketing that local business owners love and trust. Online avenues of marketing offer you more insights on who your customers are and what they want.

With our data driven approach, and commitment to transparency, we help Australian businesses use online marketing to grow.

Let’s start a conversation about how we can also help your business grow.

If you operate a service based business in Australia, chances are some, if not all, of these strategies will work for you as well.

The question is, what sort of ROI can you get from each and which are most worth looking into for your business. Here’s the data-driven info you need to answer this question for your business. You can also reach out to our team at any stage if you have more questions.

Website Design

It doesn’t matter how you want to look at the situation, but the fact of the matter is that these days, a business without a website is working itself out of business. Your website is one of the top three factors customers use to make a decision on whether they will buy from you or not. And it’s not just the fact that you have a website that matters. Your website, in its most optimal state, needs to look engaging, be enticing for customers and also stack up against other competing sites. Most local business websites just don’t meet the mark when compared to the results the owners want to achieve. Think about your website for a moment and consider these points:

  • How does your site look next to your competitors websites when a potential customer is trying to make the decision on which business they should call?
  • How easy is it for a potential customer to find your contact details and other information they are looking for on your website?
  • How long ago was your website made?
  • More importantly, how long ago was the last update on your website’s design?
  • Does your website’s design look dated compared to the majority of other websites your potential customers are seeing each day?
  • Has your website been made in a way that search engines naturally choose to make it a top choice when people search for your services?

All of these factors, and more, need to be addressed when it comes to website design. Chat with our experts if you think your site is due for a refresh!

SEO

While having a website is a very important part of your marketing strategy, what good will it be if nobody sees it?

That’s why it’s important to get your digital marketing strategies working for you so that your website can be found online. SEO is one of these strategies that helps your website be found by people using Google to search for your services.

Are Google and your website the best of friends?

Just as humans need an introduction to one another, so do websites and search engines.

Platforms like Google are one of the key connection points between you and your target audience. With over 5 billion searches happening every day, your website needs to be at the top of these results.

You simply can’t afford not to be found online these days.

And that’s what SEO is all about, getting your site found on these search engines, day in and day out. It is one of the activities that brings in the highest ROI for many types of local businesses because it can be leveraged and scaled over time.

Paid Ads

Most business owners in your shoes have probably already heard about SEO and that it is a long-term strategy. You know it can help you in the long run, but how do you cover the time between now and when it kicks into gear?

Paid advertising is the solution here. The advantage of paying for ads on platforms like Google and social media is that you can generate business quite quickly.

However, paid ads do need a continual investment to work for you. The traction stops the moment your budget runs out or when you stop using ads altogether.

If you’re in a pickle and need to drum up some business in the short term, consider using some paid advertising to help you out. If you’re considering ads as a long term strategy, it is best coupled with an SEO campaign to get the best quality of leads coming through.

Remember, people are desensitised to ads these days and often use ad blockers. Also, people who click through to your site from an ad generally spend less time on your site and take less actions than you want them to. This is compared to the visitors who find your site as a result of an SEO campaign.

A balanced approach is needed to make sure you have steady and continual growth.

Mobile Strategies

Mobile technology is very quickly becoming the preference of many users for finding local businesses. Over 50% of searches that go through Google happen on a mobile device rather than a computer.

There are a few reasons why this is important for every local business owner to know.

  1. If your website can’t be navigated easily on a mobile, you’ll be losing business from people who will open up a competitor’s site instead.
  2. Google cares about how well your website is built. If you want your site to be found at the top of search results, then you need to have a mobile friendly site.
  3. Making things easy for people who are viewing your site on a mobile to click your number and call you directly means more leads coming into your business.

It’s important to take a holistic view when it comes to digital marketing and look beyond your business. Taking a holistic approach, which also considers the needs of your potential clients, helps with making sure that you are a top choice time and time again.

It is quite tricky to measure ROI from investing in a mobile friendly website design and other mobile strategies. However, if you don’t invest in these, you’ll be closing the door on over 50% of your potential customers who turn to their mobile first. Can you really afford to shut the door on that many opportunities?

Location Targeting

As a local business, it is critical that you reach your local audience. It doesn’t matter how big your company is or how many employees you have. If you operate in a specific geographical area, then it’s the people in that area who need to find you.

There are a number of location targeting strategies you can implement when using a holistic digital marketing approach. The ones we have found work a treat for our clients include:

  1. Optimising your website correctly for your target area
  2. Location optimising any business listings you have
  3. Finding opportunities for new business listings in your target areas
  4. Putting your business on the map
  5. Location specific paid ads (a great strategy to maximise your budget)

These tactics are suited for national businesses, local businesses with a wide reach and even hyper local businesses (like cafes or gyms) with a suburb-wide reach. The specific strategy that’s best for you will depend on your target reach, the location you’re in and your type of business.

Contact us if you’d like to start crafting the best location strategy for your business today.

Social Media & Content

One of the questions we get the most from local business owners is whether they should invest time and money into building out their social media presence. It’s one of those things that really depends on your industry and how much time you can realistically dedicate to it.

Do competitors in your industry use social media to successfully generate new business? Have you had success using social media in the past? Can you keep on top of creating and posting regular content so your profiles don’t look abandoned?

We generally find most local businesses don’t have the time or results to justify an ongoing social media strategy. That’s not to say it won’t work for you however.

That’s also not to say content marketing won’t work overall. We have found great success with clients who have strategic and fresh content added to their websites.

Strategic content is the backbone of all digital marketing activities. It is content on your website that will encourage new prospects to call you. It is also the quality of this content that will drive your SEO results and also help you be found in the areas you are targeting.

Whether or not you choose to include social media as part of your online marketing strategy, it is important to make sure that you’re incorporating some level of strategic content marketing. Even if that just includes fresh content on your website.

At Digital Surfer, we’re experts at helping businesses like yours be found online. Let’s start a conversation about how we can do the same for you.

Have more questions about how digital marketing can work for you?

Get in touch with us today to ask all your questions and find out how a digital marketing agency can help you grow your business.

At Digital Surfer, we’re an Australian business locals love working with. We are results-driven and transparent in our processes so you always know what’s happening with your campaign.