Local SEO Services
The Ultimate Strategy for Attracting More Local Customers
Whether it’s putting your business on the map or honing in on your location strategy, Local SEO offers some seriously awesome perks.
If you’re a smart and savvy business owner, it’s likely you’ve already secured good deals with your suppliers and got all your ducks in a row with your services. Do you feel the same confidence when it comes to your local marketing efforts though?
Many business owners feel stumped when it comes to marketing their business in their local area. They try a bunch of marketing methods themselves, often getting little to no result.
Letterbox drops work for a while but cost a lot to keep going. Facebook marketing and Google ads hardly deliver the results you thought they would.
In desperation, you might have even tried your hand at creating a business profile on search engines like Google. But at that point, you weren’t really expecting many results from it so you haven’t spent any more time on it since you first set it up.
You understand the value of attracting customers at the right time. What would it be worth to you to have your business found at the exact time that people are searching for your services in your area?
Access Game-Changing Local Marketing Opportunities
When it comes to powerful local marketing techniques, that Google listing can be a game changer if you know how to put it to work for you. It can be bringing in calls and enquiries while you sleep!
More people are turning to Google and other search engines to help them discover local services. Savvy business owners have responded by investing in Local SEO and making sure their business is front and centre on the maps and other related searches.
Even if your business targets older demographics that may not be tech savvy, it is often their children who complete the research and make a booking on their parent’s behalf. What’s the chance they’ll open up a Yellow Pages book before searching on their phone?
Keen to see how you can turn on Google’s tap to send you a steady stream of local enquiries like these other savvy business owners?
Get in touch with our team today.
Harness the Power of Your Google Business Listing
Local businesses, both large and small, have the ability to create a business listing directly on search engines. Here’s an example of what they look like on Google:
Service based businesses targeting a specific area can benefit from having such a listing just as much as national businesses with multiple office locations can.
The key to it driving new business to your doorstep is about more than just creating the listing though.
Without taking the next step and optimising the listing, Google can struggle to identify what your business does and what searches it should rank your listing for. If you meet Google halfway by completing research into what your ideal customers search for and then optimise your listing for those terms, you’ll be able to have a competitive edge over other businesses in your area.
That’s where Local SEO services come in. As a company that focuses on revenue generating Local SEO for our clients, our goal is to get our client’s business listings appearing in the top three results of the box with the maps to drive more calls to their business.
We can take care of doing the research and optimising your listing on an ongoing basis. We focus on delivering a high ROI so that you can grow your business in your ideal local area using marketing methods that work.
Still wondering what Local SEO is?
It’s really just about leaving your mark on the local maps.
If you’re anything like the business owners we work with, then you’ll agree that life would be so much easier if you could fill your work diary up with jobs around 10-15km from your location.
You could squeeze in more back to back jobs, make more of your work hours billable and cut out the time you spend in traffic between jobs.
Local SEO is the art and science of getting your business showing up in the maps box of search results. That means, when someone in your target area searches for your services online, you show up in the top 3 results, right on the map.
Here’s an example of how Digital Surfer achieves this on the Gold Coast.
If your business needs to be found by people in specific locations, then it’s likely Local SEO strategies can benefit you as well.
As you can see, there are only 3 spots in the box here, so ideally you want your business showing in one of these for each of your target areas and services.
Let’s chat if you’re interested in placing your business on the local maps.
Accessing Customers a Stone’s Throw From Your Premises
Imagine the difference it would make if you could fill your work diary up with a steady stream of local jobs.
If you’ve lived and worked in an area for a few years, it’s likely you’ve noticed new developments and increases in population size. Wouldn’t it be great to reach more of the new population who live close to your location?
Local SEO can help you target these people in the moments they search for your service when they are at home or at work in your target area.
Think of all the time you could save by filling up your work diary with jobs that are near each other and nearer to your location. If you have an established premises or store, you could be driving more foot traffic through your doors.
What’s the difference between SEO & Local SEO?
We don’t blame you if you have no idea the difference between these. What makes it trickier is that the name only partly hints at their difference.
You can implement a local strategy in an SEO campaign and it would look totally different to a Local SEO campaign.
The difference comes down to where you want to be found in search results. A maps pack shows for searches that make search engines think that the person is looking for a local business.
For example “SEO company Gold Coast” is one such search. If you’re a local business, these are the critical searches you need to show up for.
As a service, the core differences are:
|Lower price point||Full scale service focusing mainly on the website|
|Only focuses on rankings in the maps||Targets the search results under the maps|
|Minimal website changes||Higher price point|
|Minimal content production||Lots of focus on website content, link building and technical elements|
|Minimal technical SEO implementation|
The maps section of search results are great real estate on search engines as they are above most of the results shown and in a prominent, attention grabbing position.
At Digital Surfer, we focus on generating real results for local businesses and also include Local SEO optimisation in our SEO campaigns as it is an essential aspect to succeeding online.
With our SEO services, we go one step further and also optimise your website to get you ranking in the listings below the maps as well, just as we have with the Workcover lawyer whose results you can see in the image.
Local SEO Frequently Asked Questions
What does Local SEO involve?
If you’ve ever tried ranking your business listing in Google Maps yourself, you’ll know that there’s a fair bit to it! No matter what you do, you can’t seem to rank the listing for more than one area.
The secret is that most of the influencing factors happen either on your website or on other areas of the internet rather than on the listing itself. A certain level of tech skills are needed in order to really succeed with this strategy.
In our agency, we focus on all the elements of your listing and making sure they are in tip top shape. We call this optimisation.
We also go above and beyond by also tweaking your website content and technical setup so that it supports your Google Business Listing ranking for more areas.
All changes we make are based on research of what your competitors are doing and what Google like to rank local businesses for.
We are also able to respond to updates and changes that search engines make in real time, helping keep your business listing up to date and outranking your competition.
When can I expect to see a return on my investment with Local SEO?
Most of our clients typically experience a healthy ROI from 4-6 months into their campaign. All forms of SEO are long-term strategies and not suited to businesses that are struggling financially and need quick sales.
While it is possible for some businesses to experience an instant ranking boost and start generating new enquiries earlier in the campaign, it is more common for ranking and revenue improvements to span over the first 4-6 months.
What are Local SEO Citations?
Citations are mentions of your business details around the internet. It’s more than just your brand name and that’s why it can be tricky to build these mentions.
Think of it like an endorsement from other companies sharing your phone number and address as well. We create a number of these citations in the form of directory listings for our clients. We also find other opportunities to get more mentions where we can – especially in your local area.
One of the advantages of working with our digital marketing agency is that we’ll complete in depth competitor analysis of the citations your competitors have. Then we’ll create a strategy to make sure you’re listed on all relevant industry and location directories and give you a chance to compete online.
Is Local SEO Important?
Local SEO is as important as gaining local exposure is to your business.
In the grand scheme of things, it may be only one aspect of effective marketing in your area. But if you’re targeting local customers, it’s likely to be a very effective one for your business.
You can test your online local exposure by searching for your primary service and location e.g. “wedding photographer Brisbane” or “dentist Gold Coast”. If there’s a box with maps showing and your business isn’t in the top results, it’s likely the businesses that are showing instead are getting the majority of online leads in your area.
Ultimately, it’s up to you to decide how important local exposure on search engines is. If you’re in a niche that people don’t actively search for, then you might decide it’s not the best for your business.
Make sure you do the research first as many business owners we work with are often surprised where the opportunities for their business are online.
Research is particularly useful if you’re in an industry with big players that dominate Google search rankings. Even if they have bigger brand names and marketing budgets, a location strategy is a nimble approach that smaller businesses with smaller budgets have found much success with.
Our agency can help with that research and finding the online opportunities for your business. We can find the exact numbers of people searching for your services and in your target areas each month. Once you see this data, you’ll likely see the power of Local SEO services and how they can boost your exposure big time.
If you are interested in finding out how well your listing is currently optimised, contact us for a FREE Local SEO audit report to learn more.