Top Results-Generating SEO Services in Australia

Make Waves. Be Found Online.

Here’s the reality of SEO

You are one out of a couple thousand people searching for Gold Coast SEO services this month.

If you own a small or medium sized business, you know how hard it can be to get your marketing efforts to bring in more phone calls and more foot traffic into your store.

You’ve heard about a thing called ‘SEO’ and how it’s supposed to help you bring in more business but you can’t, for the life of you, get your head around what it actually is or why you need it.

Before we get to explaining it all for you (and yes, we’ll talk in plain English), you need to figure out if SEO is even the right decision for your business.

If you want to bring in more revenue using SEO and the latest marketing methods that get results, let’s start a conversation today.

Table of Contents

Introduction to SEO Services

Many Search Engine Optimisation (SEO) companies toot their own horns about how they can help any business and every business. The reality is that there are some businesses for which other marketing methods are proven to be more effective. Plain and simple.

We understand that you have a limited marketing budget and we’d hate to see you wasting it on services that may not be effective for your industry or business type. If SEO is an option for your business however, you’ll want to make sure you get on board as soon as possible.

Like we said at the start, there are thousands of people searching for these services each month to promote their business. This type of digital marketing strategy is a bit like a race to the front.

The longer you leave it, the further ahead your competitors are and the more distance you’ll need to cover.

We can help you generate real results with a return on investment most businesses pine over.

If you already know this service is the right decision for your business, you can start a conversation with us here or skip right to the juicy info further down explaining what SEO involves. If you’re not sure, this next section is for you.

Is SEO the right decision for your business?

Some marketing strategies work better in different industries and for different business models. You need a strategy as unique as your business and help you achieve your goals.

Some questions to ask yourself while understanding whether Search Engine Optimisation is going to be a good fit for you include:

  1. Is your business hyper localised, mainly relying on people within a 10-20 km radius to   walk into your premises?
  2. Are you looking for fast results to get that phone ringing so you can make ends meet?
  3. Do many people in your target area actively use search engines to search for your product, service or industry regularly? (Not sure? We can help you find out)
  4. Is your business in a position where it is economically viable to reinvest up to 3-10% of its revenues towards scaling and growth or are you still trying to make ends meet?
  5. And lastly, are you looking for a band-aid solution to a deeper problem or are you seriously interested in committing to a long-term strategy that will help your business be found in all the right places online?

If you run a business that needs to sell large volumes of low profit items or if you run a small, hyper local business that heavily relies on people visiting your premises then a full-scale SEO campaign is probably not going to be for you.

It is not an overnight solution or a quick fix to a deeper problem. SEO takes time.

Think of it like compound interest. It takes time to get the ball rolling until you reach an inflexion point and then it’s full steam ahead from that point forward. If you think your business fits in the category that can benefit from SEO, read on to find out more or get in touch with us today.

If you run a business that needs to sell large volumes of low profit items or if you run a small, hyper local business that heavily relies on people visiting your premises then a full-scale SEO campaign is probably not going to be for you.

A highly targeted Local SEO campaign would be of more benefit since you as it is:

  • Cost effective
  • Easier to manage
  • Returns faster results

If your business fits in this category, find out more about Local SEO campaigns and how they can help businesses in your position.

SEO stands for ‘Search Engine Optimisation’.

It is the process you’ll need to use to help your website be found by search engines like Google. All search engines these days look at websites and rank them according to certain criteria. If your website doesn’t quite meet these criteria then it won’t be found on Google.

There’s a joke in our industry that the most effective place to hide a dead body is on page 2 of Google search results. No one looks past page 1, so why would you want your business only showing up where no one looks?

Think about it for a second. When you Google something, how far in the search results do you go to have your question answered?

Sure, there might be a couple of occasions you make it past the first page, but do you do that every single time you search for something?

If you do, then Google would be failing at its job of bringing up the most relevant information to answer your question as soon as possible. How many multi-billion dollar companies do you know that totally fail at doing the one thing they exist to do?

Like you, not many others tend to go past page one on Google and that’s why SEO companies exist to help businesses be found on the page that matters most.

Being found on search engines forms a core part of any SEO strategy but it’s not the only aspect. Another crucial aspect to this strategy involves being found for the right terms, or keywords.

Keywords are the exact words that people use when searching for anything on Google or other search engines. Chances are that you probably found this page when searching for “Gold Coast SEO agency” or something similar.

As expert SEO consultants in the Gold Coast, we analyse all the different terms people are using to find services and products like yours.

If you’re a plumber in the Gold Coast, there’s no use having your website show up when someone from WA searches for a plumber. A rock solid SEO strategy will look at all the opportunities you have to get your website showing up on page 1 for searches related to your core business offering.

In addition to finding the right words and phrases, we also look at the number of people searching for your service or product each month. We tailor a strategy to your business, in your area and for the services you want to be found for.

Every SEO campaign we run is as personalised and unique as the business owners we work with.

We can offer you a free audit of your website and your presence on Google to see if your online presence stacks up against your competitors.

The Nitty Gritty Technical SEO Stuff that we do (for those who need more details)

Fair Dinkum, White hat approach

There are honest, authentic ways of building up credibility online and then there are also spammy ways of doing it too.

The approach we take is the first one, this is known as a ‘white hat’ SEO approach. It takes time though is a service of much higher quality. The other approach is known as ‘black hat’. The SEO industry is unfortunately known for involving fast spammy methods or ‘gaming the system’ to boost online credibility because of the people who use black hat methods.

Trust us, it’s better not to touch that stuff, no matter how quick and easy it may seem.

Link building

Links remain as one of the most important activities for an SEO campaign. Getting high quality, legitimate links can be tricky and time consuming.

Buying links is frowned upon by search engines and can be quite harmful to your site. It’s spammy and we never go near it. Luckily, we’ve got the technique for getting awesome, quality links down pat.

We reach out to other legitimate sites and secure guest posting opportunities. Good quality, local links pointing back to your site is an essential part of a Gold Coast SEO strategy, that’s why we don’t skimp on our efforts here.

Content creation

Once you’ve built links to your site, you’ll need to have regular content uploaded to your site to help boost your rankings for Gold Coast searches and deliver value to your audience.

Any solid SEO campaign will require an equally solid content marketing strategy. For our clients, we create awesome, high-quality website and blog content based on target keywords and what adds the most value to site visitors.

Rock-Solid Competitor Research

We keep track of your competitor’s moves online and craft a strategy that can help you compete against them.

It’s more than just doing what they do, however. We analyse your competitor’s strengths and weaknesses in order to identify your golden opportunities. Over time, we compile a wealth of data on their moves and use that information to help our clients progress to the top of search engine ranks.

On-Page SEO

Looking at your site’s internal health is another important element of the campaigns we run. On-page SEO relates to having all your ducks in a row on your actual site so search engines can easily distinguish what each page is about.

For example, we make sure our pages can be found for searches like ‘SEO Gold Coast’ or ‘Gold Coast SEO company’ by telling Google that we are based in the Gold Coast and that we offer SEO services.

Sounds simple but so many people don’t actually do this! What you offer and where you are based should be as clear to Google as it is to your potential customers. When we onboard any new client, we conduct a thorough audit of their site and identify on-page issues that may affect their SEO performance. Then we get busy fixing them.

Website Error fixing

In addition to fixing issues on each of the pages of the site, we also fix tech issues in the backend that may also be getting in the way.

We’ll look at the entire site and identify any technical issues that affect site loading speed, functionality or design. We’ll also make sure Google is 100% clear on where you are located and your core service or product offerings.

Reporting and progress tracking

Every month we keep track of progress and deliver transparent reports to you so you know the state of your website and your SEO campaign every step of the way.

As SEO is a long-term strategy that builds on previous efforts, we keep track of the history of changes in rankings, visitors to your site, how long people stay on the site and also how many people exit straight away.

As we tailor every package to the individual needs of our clients, we’ll also keep track of more specific information that you’ll require.

Stay ahead of the game

With search engine algorithms changing on an ongoing basis, you need to work with experts who stay up to date with the online environment. What works today won’t necessarily work tomorrow.

We are qualified Gold Coast SEO consultants who keep track of the larger changes happening online as well as the smaller, local changes that will impact your campaign results.  We stay nimble and adaptable so that your campaigns keep up with real time changes.

Why Use Targeted SEO Gold Coast Services?

The marketing landscape has changed dramatically over the last few years.

Marketing techniques that were effective 10-15 years ago no longer produce the results they once did. A perfect example is the use of the Yellow Pages directory. More and more of today’s customers don’t even know what that big yellow book was for (other than it serving as a handy door stop).

These days, businesses that once relied on business directories for a majority of their foot traffic would be saving thousands of dollars by considering using other online marketing methods instead.

Have more questions about how digital marketing can work for you?

Get in touch with us today to ask all your questions and find out how a digital marketing agency can help you grow your business.

At Digital Surfer, we’re an Australian business locals love working with. We are results-driven and transparent in our processes so you always know what’s happening with your campaign.

How Does Digital Marketing Compare with Traditional Marketing?

As times change, so do the places that people go to find products and services. Traditional marketing methods are quickly becoming obsolete in the face of online marketing efforts. Ads are no longer as effective as they once had been.

TV commercials are an example of marketing methods that are falling into this category of ineffective marketing for many brands and businesses. They are crazily expensive and produce very little information about your target customers and how they interact with your marketing methods.

If your business is based in the Gold Coast you need local residents to hear about you and your services. You also need to show up when people based in the Gold Coast search for your services or products online.

Specific Gold Coast SEO campaigns offer a targeted way to put your business in front of customers where they are actively searching. These news methods of marketing also offer real, hard data and evidence that can help you make smarter marketing decisions by spending money on the things that make an impact for your business.

If you’re ready to explore what SEO can do for your business, let’s start a conversation today!